How Joico Purple Shampoo Can Tone Down Brassiness: A Complete Guide


One common issue that many individuals with blonde, silver, or highlighted hair face is unwanted brassiness. Over time, hair color can often develop warm, yellow tones due to exposure to elements such as sun, heat styling tools, or water minerals. However, there’s a solution that has gained immense popularity in the hair care community – Joico Purple Shampoo. In this complete guide, we will explore the benefits, usage, and frequently asked questions regarding Joico Purple Shampoo in order to help you achieve the desired cool and vibrant hair color.

Benefits of Joico Purple Shampoo:

1. Eliminates Brassiness: Joico Purple Shampoo is specifically formulated to neutralize brassy tones in blonde, silver, or highlighted hair. Its violet pigments counteract the yellow and orange hues, leaving your hair cool-toned and vibrant.

2. Enhances Hair Color: By eliminating brassiness, Joico Purple Shampoo enhances the true color of your hair. It helps to preserve and revive the cool, ashy tones that can fade over time.

3. Restores Shine: The formula of Joico Purple Shampoo also contains nourishing ingredients that restore shine to dull and lackluster hair, giving your locks a healthy and glossy appearance.

4. Deeply Cleanses: Joico Purple Shampoo not only neutralizes brassiness but also deeply cleanses your hair, removing build-up and excess oils, leaving your scalp feeling refreshed and your hair looking revitalized.

Usage and Application:

1. Wet Hair: Begin by wetting your hair thoroughly. Ensure that your hair is damp and free of any tangles.

2. Apply Shampoo: Squeeze an adequate amount of Joico Purple Shampoo into your palm. The amount may vary depending on the length and thickness of your hair. Start by applying the shampoo to the roots and massage it gently, working it through to the ends.

3. Leave-In: Let the shampoo sit in your hair for 2-3 minutes. Allow the violet pigments to penetrate the strands and neutralize the brassiness effectively.

4. Rinse: Rinse your hair thoroughly with warm water, making sure to remove all residue of the shampoo. Follow up with a conditioner if desired.

Frequently Asked Questions:

1. Will Joico Purple Shampoo work on naturally dark hair?
– While Joico Purple Shampoo is designed specifically for light-colored hair, it can have some toning effects on dark hair as well. However, for optimal results, it is recommended for those with light hair shades.

2. How often should I use Joico Purple Shampoo?
– The frequency of use depends on the level of brassiness and personal preference. For maintenance, using it once a week is typically sufficient. If your hair is extremely brassy, you may use it more frequently until desired results are achieved.

3. Can Joico Purple Shampoo dry out my hair?
– Joico Purple Shampoo contains nourishing ingredients that help prevent dryness. However, as with any shampoo, if used excessively, it may strip your hair of its natural oils. It is recommended to follow up with a hydrating conditioner.

4. Is Joico Purple Shampoo safe for color-treated hair?
– Yes, Joico Purple Shampoo is safe for color-treated hair. It can even help maintain and prolong the vibrancy of your color by neutralizing brassy tones.

5. How long does it take for Joico Purple Shampoo to show results?
– The results of Joico Purple Shampoo are usually visible after the first use. However, the intensity of the toning effect may vary depending on the level of brassiness in your hair.

6. Can I leave Joico Purple Shampoo in my hair for longer than 3 minutes?
– It is recommended to follow the instructions provided with the shampoo. Leaving it in for longer durations may lead to over-toning and potentially cause a purple tint to your hair.

7. Can I use Joico Purple Shampoo on dry hair?
– For best results, it is recommended to use Joico Purple Shampoo on wet hair. The dampness allows the product to spread evenly and penetrate the hair shaft effectively.

8. Can Joico Purple Shampoo lighten my hair?
– Joico Purple Shampoo is not a lightening product. Its primary purpose is to neutralize brassiness. If you are looking to lighten your hair, it is advised to consult a professional stylist.

9. Can I use Joico Purple Shampoo on my gray hair?
– Absolutely! Joico Purple Shampoo is known for its ability to tone down unwanted yellow tones in gray hair, providing a more vibrant and silver appearance.

10. Does Joico Purple Shampoo have a strong scent?
– The scent of Joico Purple Shampoo is subjective and differs from individual to individual. However, it generally has a pleasant and refreshing fragrance.

11. Can I use Joico Purple Shampoo every day?
– While it is safe to use Joico Purple Shampoo frequently, using it daily may result in over-toning. It is advisable to allow a few days between each use to maintain a balanced tone.

12. Will Joico Purple Shampoo stain my hands or towels?
– Joico Purple Shampoo may temporarily stain your hands, but the color typically washes off easily with water and soap. As for towels, it is recommended to use dark-colored ones or ones you don’t mind getting stained temporarily.

13. Can Joico Purple Shampoo be used on natural gray hair that’s not colored?
– Yes, Joico Purple Shampoo can be used on natural gray hair to maintain a vibrant and silver appearance, eliminating any unwanted yellow hues.

14. Can I use Joico Purple Shampoo as a treatment mask?
– While Joico Purple Shampoo is primarily designed as a toning shampoo, it can be left on for longer periods of time, acting similarly to a treatment mask. However, it is essential to monitor the drying effects on your hair.

15. Can Joico Purple Shampoo be used on red or brown hair?
– Joico Purple Shampoo is not recommended for use on red or brown hair, as it is formulated to counteract yellow and orange tones commonly found in blonde, silver, or highlighted hair.

16. Does Joico Purple Shampoo lather well?
– Yes, Joico Purple Shampoo produces a rich lather, allowing it to effectively cleanse your hair and scalp while toning down brassiness.

17. Can I use Joico Purple Shampoo on my extensions or synthetic hair?
– It is advised to avoid using Joico Purple Shampoo on extensions or synthetic hair, as the violet pigments may not react well with the materials, potentially causing discoloration.

18. How long should I leave Joico Purple Shampoo on my hair if I want a subtle toning effect?
– If you are aiming for a subtle toning effect, it is recommended to leave the shampoo on your hair for around 1-2 minutes.

19. Is Joico Purple Shampoo sulfate-free?
– Joico Purple Shampoo contains sulfates. However, it also includes beneficial ingredients to help nourish and protect your hair.

20. Can I use Joico Purple Shampoo without using conditioner afterward?
– While using a conditioner is not mandatory, it is highly recommended to use a conditioner after shampooing to restore moisture and prevent any potential dryness caused by the shampoo.


Joico Purple Shampoo has revolutionized the way we tone down brassiness and maintain vibrant hair color. With its powerful toning effects and nourishing properties, achieving the desired cool and ashy hair has become easier than ever. Remember to follow the instructions provided and customize the frequency and duration of usage to match your hair’s needs. Say goodbye to unwanted brassiness and hello to beautifully toned locks with Joico Purple Shampoo.

By mimin

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